Blinds Plus Brand Redesign

Driving through @cityofcentervilleoh , I passed @blindsplusandmore and immediately saw a better direction for their brand. The current logo wasn’t scaling well or communicating clearly—so I got to work. We took a cue from Paul Rand’s iconic IBM mark and crafted a wordmark that shows what the brand does without needing to say it. It works at every scale—from website favicons to embroidered polos. Dropped the “and more” (because “Plus” already does that job), simplified the name, and built something bolder, cleaner, and more memorable. Sometimes, the best ideas come when you’re not even looking for them.