WH Talks is a podcast initiative launched by WH Partners, a law firm known for its expertise in gaming, gambling, blockchain, and tech law. The podcast aims to increase brand awareness, showcase subject-matter authority, and serve as a conversational extension of the WH brand, offering insights on regulation, emerging technologies, and market trends.

Design a recognizable and modern visual identity for WH Talks that:

Aligns with WH Partners’ corporate brand identity

Reflects the firm’s legal, tech, and innovation-focused positioning

Works seamlessly across digital formats (Spotify, YouTube, social media, etc.)

Enhances recognition and creates visual cohesion with WH’s website and communications

The retention of WH Partners’ core design language, using the Neue Haas Unica Pro typeface, the WH monogram, and the signature burnt orange as primary elements ensured direct continuity with the parent brand.

Typography: Neue Haas Unica Pro (corporate typeface)

Primary Color: Burnt Orange (#DF4502) with supporting dark neutrals

Iconography: WH Monogram, Audio Waves, Speech Bubbles

Layout System: Social-friendly square formats, responsive lockups

Tone of Voice: Confident, clear, tech-forward

The WH Talks branding system successfully bridges the gap between WH Partners’ established corporate identity and the dynamic nature of a modern content platform. The final identity is not only aesthetically aligned with the firm’s brand values such as clarity, professionalism, and innovation, but also highly functional across digital and real-world use cases.

To ensure real-world performance, the branding was applied across multiple touchpoints and scenarios, demonstrating its flexibility and recognition potential:

The final result is a cohesive and future-ready brand extension that allows WH Partners to confidently step into content creation. Whether displayed in a podcast app, on a YouTube banner, or in a legal tech panel livestream, WH Talks carries the credibility of its parent brand, while having a distinct and engaging voice of its own.

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