The project focused on building brand awareness and promoting the launch of Rodeo Drive, Rodeo Software’s revamped project management tool. Through a targeted paid media campaign, the goal was to engage leads at every stage of the marketing funnel with tailored messaging:

• Awareness: Positioned Rodeo Drive as a cutting-edge, user-friendly solution, emphasizing innovation and brand visibility.

• Consideration: Highlighted key features, customer success stories, and the tool’s ability to improve team productivity and collaboration.

• Conversion: Motivated action with compelling CTAs, free trials, and demo offers tailored to decision-ready audiences.

The campaign delivered high-impact visuals that balanced creativity with performance, ensuring they resonated with diverse audiences while aligning with Rodeo Software’s professional brand identity.

• Worked closely with the Content Writer to integrate compelling copy into the visuals, ensuring consistency and clarity in messaging.

• Partnered with the Paid Media Specialist to understand platform-specific requirements and optimize designs for targeted audiences.

• Regularly aligned with the Marketing Director to ensure the creative direction supported the broader marketing goals and strategy.

As a Creative Designer on the Marketing Team at Rodeo Software, I was responsible for leading the visual design process for all paid media assets, translating strategic goals into compelling visuals that aligned with the brand’s identity. My role involved creating concepts, iterating designs based on feedback, and delivering high-quality assets optimized for various platforms, including static banners, motion graphics, and responsive ads. Working closely with the Content Writer and Paid Media Specialist, I ensured the visuals complemented the messaging and were tailored to each platform’s requirements. Under the guidance of the Marketing Director, I aligned creative output with the broader marketing strategy, playing a key role in enhancing engagement and driving campaign success.

• Conducted research on industry trends, competitor campaigns, and platform-specific guidelines to inform the design approach.

• Focused on creating a visual hierarchy that highlighted key messaging elements, such as CTAs and promotional offers, while maintaining brand consistency.

• Designed assets that were flexible and adaptable for various formats, including static banners, carousel ads, and motion graphics.

• Leveraged feedback from the marketing team and performance analytics to refine designs iteratively, ensuring they resonated with the target audience and met campaign objectives.

• Delivered assets in sprints to allow for real-time testing and optimization across platforms.