Sendcloud engaged me to design a retargeting campaign for their Pack & Go product. The objective was to re-engage potential customers and drive free trial sign-ups by emphasizing efficiency, automation, and error reduction in the order fulfillment process.

Highlight Pack & Go’s value proposition (reduce errors, streamline fulfillment, save time).

Retain alignment with Sendcloud’s brand identity while elevating the creative direction.

Design campaign assets optimized for different funnel stages and formats.

Clear Messaging – Communicate benefits directly with a professional, solution-driven tone.

Full-Funnel Content – Create carousel ads, static ads, and a landing page to capture leads across different touchpoints.

Conversion-Focused Design – Use strong CTAs (“Try for Free”, “Get Started in Minutes”) and consistent brand visuals across assets.

Taglines: “Reduce packing errors with Scanner Mode”, “Simplify order fulfillment with Manual Mode.”

CTAs: “Get Started in Minutes”, “Try Pack & Go for Free.”

Carousel Ads – Feature-driven narrative that demonstrates automation, scanner mode, and smart rules for efficiency. Designed for Instagram carousel placements and LinkedIn campaigns.

Static Ads – Customer success stories (e.g., XXL Nutrition, Hive) paired with measurable results (28% faster shipments, 40% efficiency boost).

UTM Landing Page – Conversion-optimized with multiple CTAs, product features, testimonials, trusted brand logos, and FAQs.

Applied Sendcloud’s brand system of clean typography, bright color palette, and rounded CTA components to ensure a cohesive and professional look. Balanced UI mockups, photography, and icons to keep visuals engaging and aligned across carousel, static, and landing page formats.

Multi-frame designs showing Pack & Go features step by step.

Customer story ads focusing on results and growth impact.

Multi-Platform Placement: All static ads were designed and optimized for use across multiple platforms, including Instagram Paid Media, Instagram Stories, and LinkedIn campaigns. This ensured consistent messaging while adapting to the nuances of each format and audience.

A/B Testing: For XXL Nutrition, I designed three static ad variations with slight differences in layout, visual emphasis, and supporting copy. These were deployed to test which combination of message and design resonated most with the audience, allowing data-driven optimization for engagement and conversion.

Conversion-oriented design with product features, CTAs, and social proof.

Delivered a cohesive campaign system covering awareness to conversion.

Strengthened Sendcloud’s brand presence while promoting Pack & Go effectively.

Created assets adaptable for multiple platforms (Facebook, Instagram, LinkedIn, and web).

This project demonstrates my ability to create end-to-end retargeting campaigns, from strategic messaging and funnel design to polished execution across digital formats. The result was a consistent, high-performing creative suite tailored to a B2B audience.

Enjoyed this case study? Check out more projects and creative work like this on my website: www.petaravramoski.com