Overview
Bekteš House is the reimagining of a decades old local bakery into a contemporary rustic style bistro, a warm inviting space where locals can enjoy a freshly baked croissant, sip on quality coffee, and feel right at home.
Challenge
The original brand and space lacked cohesion and a clear identity, rooted in a traditional but outdated aesthetic. The goal was to breathe new life into the brand, creating a unified experience from signage to interior design that merges nostalgia with modern warmth.
Solution
The brand identity blends a handcrafted feel with bold rustic charm. The visual system centers around a circular logo combining classic bakery symbols, a chef’s hat, wheat, and croissant, paired with bold typography and warm earth tones. The logo was designed for flexibility, allowing it to adapt across signage, packaging, and uniforms.
Key Details:
Interior and exterior redesign: From festive balloon framing on the storefront to industrial style hanging lights and rope signage inside, the design brings a cozy yet energetic vibe.
Typography & palette: Earthy tones, natural textures like brick and wood, and clear legible type help convey both warmth and professionalism.
Brand applications: Signage, menus, takeaway packaging, window decals, and decorative interior accents all reflect the new identity.
Impact
The rebranding not only modernized the bakery’s visual language but also repositioned Bekteš House as a community hotspot, an inviting blend of old and new, tradition and trend.
Final Logo design and variation
Brand Card
Logo and color variations
Signage logo mockup
Stationary items
Interior plan sketches
Interior rebuilding phase
Final Look
Final Look
Final Look
Opening Ceremony
Final Look
Opening ceremony
Opening Ceremony
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Posted Apr 24, 2024
Rebranding a traditional bakery into a warm, modern bistro where rustic charm meets fresh design for a cozy spot to enjoy coffee, croissants, and connection.