Nexona is an AI-powered energy management platform transforming how smart cities, enterprises, and utility grids optimize power. Built at the intersection of machine learning, automation, and sustainability, Nexona helps reduce energy costs, balance renewables, and power the future.

When Nexona approached me, they were in the early stages of launching and needed to establish a strong visual presence in a crowded, complex market.

Their offering was highly technical, and they needed a way to communicate clearly and visually what their platform did.

They lacked a cohesive identity that could scale across digital touchpoints, from social media to pitch decks to web.

Logo System: Created a modular, interlocking symbol that represents connectivity, balance, and dynamic energy flow, a nod to smart grid systems.

Typography & Layout: Employed modern sans-serif type with data-forward layout structures to enhance readability and technical clarity.

Color Strategy: Balanced vibrant tech-forward colors (electric orange, deep black) with sustainability greens to reflect both innovation and environmental impact.

Information Design: Developed a set of custom icons, infographics, and visual storytelling assets to simplify and communicate key metrics (efficiency gains, footprint reduction, cost savings).

Marketing Templates: Designed social, web, and pitch visuals to ensure brand consistency and speed up content creation post-launch.

Infographics & System Diagrams: Communicate data like cost savings, carbon reduction, and grid performance with clarity and impact

Marketing Assets: Social media tiles, pitch decks, and data visuals highlight Nexona’s benefits with stats-driven messaging and branded illustrations

Web Hero Design: Built to inform and convert with bold headlines and a crisp UI

The Nexona identity captures the brand’s mission to power a more efficient, intelligent energy future. Its strong, recognizable visuals empower the brand to speak with clarity across industries, from tech partners to utility stakeholders.