Dip is a sustainable home-cleaning brand dedicated to creating non-toxic, planet-friendly products. Our collaboration focuses on building a consistent and engaging email marketing ecosystem that strengthens brand identity, drives conversions, and educates customers about cleaner living.

Over several months, I’ve designed a variety of campaign emails, each crafted to fit Dip’s approachable and trustworthy tone while maintaining design clarity and mobile responsiveness while evolving the brand and brand visuals.

Dip’s team needed an email system that scales, adaptable to multiple message types while maintaining visual consistency. Each campaign had to feel distinctly “Dip” — clean, informative, and human, without appearing repetitive or overly promotional.

The goal was to create an email design language that supports storytelling, retention, and conversion across multiple categories.

The campaigns were structured around recurring content themes:

Monthly Updates – News from the Dip HQ and community highlights.

Customer Reviews & Impact Stories – Featuring real customers and achievements like “3 Million Washes.”

Plastic Pollution & Environmental News – Informative emails connecting Dip’s mission with global sustainability topics.

Promotions & Bundles – Campaigns such as “Try All Dip Products for £30” or seasonal events (Halloween, Holiday Sales).

Cleaning Tips & Tutorials – Educational emails promoting better cleaning habits and product knowledge.

Product Drops – Announcements of new product lines or improved formulas.

Behind the Scenes – Updates from the Dip HQ and creator community

Each email was designed to:

Educate and Inspire – Balance storytelling with actionable insights.

Stay On-Brand – Use Dip’s blue and white palette, friendly typography, and minimal aesthetic.

Drive Conversions – Incorporate clear CTAs like “Try Dip Today” or “Join the Movement” while preserving editorial flow.

Adapt Responsively – Optimized layouts for mobile-first readability.

The email designs reflect Dip’s identity: calm, modern, and human.

Typography: Simple and clear, with strong typographic hierarchy for scannability.

Color Palette: Dip Blue, white backgrounds, and natural lifestyle photography.

Content Flow: Engaging hero visuals followed by modular content blocks, testimonials, or data snippets.

Tone: Educational and empowering — mixing emotional storytelling with factual credibility.

Two standout campaigns illustrate how design and tone flex within the system — one educational, one promotional.

An awareness-focused campaign blending scientific insight with empathetic storytelling.

Objective: Educate readers on hidden dangers of chemical sprays while presenting Dip’s cleaner sheets as the solution.

Design: Editorial storytelling layout with data-driven hierarchy, minimal visuals, and a direct CTA (“Shop Cleaner Sheets”).

Impact: High engagement and positive feedback for authenticity and relevance.

A seasonal promotion combining urgency with playful brand storytelling.

Objective: Drive conversions during a short-term campaign without breaking Dip’s clean visual tone.

Design: Two-part series (“Sale Live Now” and “Final Countdown”) with orange accents, festive icons, and time-based CTAs.

Impact: Increased conversion rates and above-average open rates during the holiday window.

Increased brand trust and retention through consistent design and message flow.

Built a scalable email system adaptable to future campaigns and product drops.

Improved engagement and conversion rates, especially in awareness and promotional emails.

This ongoing project demonstrates my ability to craft a modular, storytelling-driven email ecosystem, blending brand identity, education, and conversion goals within a cohesive design language.

See more of my email, brand, and digital design work at www.petaravramoski.com