Shangri-La Hotel, Paris - Spec Copy

This project re-imagines the homepage for the Shangri-La Hotel Paris, to really highlight the luxury elements and the exclusivity of its incredible views.

My copy re-energizes the perception of the 5* luxury hotel, through an eye-catching tagline and consistent messaging. Through the use of luxurious and elegant word choices, it highlights the hotel's perfection and service of the highest standard.