Case Study: Visiting Angels

Visiting Angels is a leading senior home care service in the U.S., serving thousands of families across the country.

I've been working consistently with them for the past three years, creating engaging content and newsletters to boost customer relations.

Visiting Angels approached me and requested monthly blogs that would also be used in their newsletters. Their goals included:

Rank high through effective SEO implementation.

Use a compassionate tone of voice, to boost trust with the client base.

Educate readers on how they can benefit from the company's services.

Educate readers, so they have a desire to keep coming back.

Use facts to back up claims and present a voice of trust.

Be easy-to-read.

Working directly with franchise managers, I am given broad topics and requested to find engaging blog ideas.

I research trending topics and relevant issues for clients each month.

I use SEO software to identify keywords.

Collecting sources and facts from a variety of sources, I craft compelling and highly informative content.

Direct communication with team leaders to insert unique quotes.

Visiting Angels has been a repeat customer for several years, with my blogs ranking high and the newsletters converting to a great boost in customer engagement.