Case Study: The Customer's Shoes
Stowe G
Overview 🔎
The Customer's Shoes provides courses and website creation to clients around the world, from BMW and AirBus to small start-ups and life coaches.
I have created copy on their behalf for these clients for the past seven years.
Goal 🤝
The Customer's Shoes consistently request the following writing services from me:
Engaging, fun to read copy.
Copy that shows a unique personality.
SEO blogs for clients.
Newsletters.
Process 💥
Working closely with the creative director, my work involves one-to-one interviews with clients to understand their unique viewpoints and ambitions.
I often take existing copy and give in the magic touch.
Editing involves making it easy to read and more engaging.
Results ✨
The Customer's Shoes and their clients are consistently delighted with my work, resulting in repeat customers and happy sales figures.
“We’ve used Stowe to help us write courses and copy for sveral years. The personality he puts into his copy is what sets him apart.”
Like this project
Posted Feb 15, 2024
I've been the lead copy writer for TCS since 2017, crafting fun to read copy that has sold thousands of courses.
