Case Study: The Customer's Shoes

Overview 🔎

The Customer's Shoes provides courses and website creation to clients around the world, from BMW and AirBus to small start-ups and life coaches.

I have created copy on their behalf for these clients for the past seven years.

View example.

Goal 🤝

The Customer's Shoes consistently request the following writing services from me:

• Engaging, fun to read copy.
• Copy that shows a unique personality.
• SEO blogs for clients.
• Newsletters.

Process 💥

• Working closely with the creative director, my work involves one-to-one interviews with clients to understand their unique viewpoints and ambitions.
• I often take existing copy and give in the magic touch.
• Editing involves making it easy to read and more engaging.

Results ✨

The Customer's Shoes and their clients are consistently delighted with my work, resulting in repeat customers and happy sales figures.