Case Study: Guidant Financial SEO Content
Stowe G
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Posted Feb 14, 2024
My work for Guidant has significantly boosted customers thanks to engaging content that ranks high on Google.
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Clients
Guidant Financial Group
Overview 🔎
Guidant Financial is one of the top financing companies in the U.S. They offer advice and loans to small business owners.
Over 12 months, I produced high-ranking SEO blogs that provided expert advice and information for new customers.
Goal 🤝
Guidant approached me and asked if I could write SEO content that would:
Rank high through effective SEO implementation.
Use statistics and facts to back up claims.
Educate readers on how they can benefit from Guidant's services.
Make Guidant feel like a business the reader can trust.
Be easy-to-read.
Process 💥
Working closely with the content manager, I was given a brief and requested to use Frase.io.
Then I was given the freedom and trust to go hard on the research.
Collecting sources and data from a variety of sources, I created original lists and explainers - unique in their genre.
Results ✨
Guidant was extremely happy with my work, as the blogs were high-ranking and resulted in a significant boost in customers.
The blogs were easy to read, despite the often daunting topics and statistics.
“We love your work. Reliable and so well researched.”