Case Study: Guidant Financial SEO Content

Guidant Financial is one of the top financing companies in the U.S. They offer advice and loans to small business owners.

Over 12 months, I produced high-ranking SEO blogs that provided expert advice and information for new customers.

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Guidant approached me and asked if I could write SEO content that would:

Rank high through effective SEO implementation.

Use statistics and facts to back up claims.

Educate readers on how they can benefit from Guidant's services.

Make Guidant feel like a business the reader can trust.

Be easy-to-read.

Working closely with the content manager, I was given a brief and requested to use Frase.io.

Then I was given the freedom and trust to go hard on the research.

Collecting sources and data from a variety of sources, I created original lists and explainers - unique in their genre.

Guidant was extremely happy with my work, as the blogs were high-ranking and resulted in a significant boost in customers.

The blogs were easy to read, despite the often daunting topics and statistics.