Case Study: Guidant Financial SEO Content
Stowe G
Overview 🔎
Guidant Financial is one of the top financing companies in the U.S. They offer advice and loans to small business owners.
Over 12 months, I produced high-ranking SEO blogs that provided expert advice and information for new customers.
Goal 🤝
Guidant approached me and asked if I could write SEO content that would:
Rank high through effective SEO implementation.
Use statistics and facts to back up claims.
Educate readers on how they can benefit from Guidant's services.
Make Guidant feel like a business the reader can trust.
Be easy-to-read.
Process 💥
Working closely with the content manager, I was given a brief and requested to use Frase.io.
Then I was given the freedom and trust to go hard on the research.
Collecting sources and data from a variety of sources, I created original lists and explainers - unique in their genre.
Results ✨
Guidant was extremely happy with my work, as the blogs were high-ranking and resulted in a significant boost in customers.
The blogs were easy to read, despite the often daunting topics and statistics.
“We love your work. Reliable and so well researched.”
Like this project
Posted Feb 14, 2024
My work for Guidant has significantly boosted customers thanks to engaging content that ranks high on Google.
Likes
0
Views
6
Clients
Guidant Financial Group
Case Study: LabGrownMeat.com (Long-form guides)
UberEats UX Writing - Spec Copy
Shangri-La Hotel, Paris - Spec Copy
F1 for Kids App - Spec Copy
