This project re-imagines the UberEats UK homepage, through light-hearted copy with a memorable tagline.

The existing material lacks personality and offers nothing memorable compared to its competitors. I therefore created the ‘Yums’ concept can be repeated by the customer in real life.

This was achieved via a humorous tone of voice, with the customer in on the joke. Ultimately, this gives a confident and reliable image to UberEats UK.

UX usability was also the focus of this project, ensuring that copy placement and brevity allowed for quick and easy navigation.