F1 for Kids App - Spec Copy

This project proposes the homepage for an F1 for Kids App landing page, focusing on encouraging young audiences to download the app.

F1 famously targets an adult audience but lacks a clear approach for children. My creative copy encourages kids to follow, learn and interact with Formula 1 through a simple tone of voice that is easy to understand for kids, but not patronizing.

The copy makes bold statements, that are reassuring and make the kids feel included, in an adult world but in their own space.