involve.me — Website Redesign & Brand Refresh

involve.me is a platform for creating AI-powered quizzes, forms, and calculators that qualify leads and automate follow-ups. Their product was strong, but the marketing site wasn't keeping up. The design felt outdated, and the overall visual presence wasn't doing the product justice in terms of credibility and trust.

The goal was clear: modernize the marketing website, tighten up the brand, and make the whole thing feel like it belongs to a product people already rely on.

Rather than a full rebrand, this was a focused brand refresh paired with a website redesign. I worked across the most-used elements and pages on the marketing site, updating the visual language, layout patterns, and component system to bring everything into a more cohesive, modern state.

The work centered on:

Refreshing the visual identity — updated typography, color usage, and graphic treatments to feel current without losing brand recognition

Redesigning key marketing pages — reworking layout, hierarchy, and content structure across the highest-traffic sections of the site

Building a consistent component system — ensuring the most-used elements across the site shared a unified design language

Adding motion and polish — using Jitter to create animations that bring the interface to life and reinforce the product's interactive nature

The refresh leaned into cleaner layouts, stronger typographic hierarchy, and a more confident use of color. The aim was to make involve.me feel more established and trustworthy at first glance, while keeping the brand approachable and product-forward.

The redesign touched the core marketing pages and the reusable components that tie the site together. Every element was designed to work as part of a system, not just as a standalone page.

The updated site feels like it matches the quality of the product behind it. Cleaner, more credible, and visually consistent across every touchpoint. The brand refresh gave involve.me a sharper identity without losing what made it recognizable.