Basic & Minimalistic - New Collection Drop - Point Collection

Brand Strategist

Digital Marketer

eCommerce Manager

Canva

Klaviyo

Shopify

The stuff you live in; Point Collection Fall 2023 Launch

Point Collection is a minimalistic women's clothing company that designs basic tops, skirts, and dresses for day-to-day fashion. This project encompassed launching the website's Fall 2023 collection in small drops/collections with email marketing to help hype the launch and increase sales.

The website was pre-built to be simple and easy to navigate from the development team. My role served as sales manager, inventory manager, and regularly checking out of stock items and what is best and low selling.

Point home page

Insights: Weekly Sales Flow (Shopify) + Email Open Rates (Klaviyo)

As the collection launched their drops and pieces, the company saw weekly $8-10K with a conversion on average 3.5-4% a week due to high demand of the products. With holidays around the corner, customers were buying clothing to gift to their families and to wear at special occasions. Email open rates were on average 55-60% open rates with 1% bounce backs and regular sales conversions on average $1.5K-3K.

Fall '23 Collection product listing highlights

Main page

Example product listing of what is available and where to locally pick up.

More info about the product on weight and how it runs

Email marketing playing a role in the collection drops throughout the season

Conclusion

Unfortunately, I don't have access to the data anymore to show comparison of QTD and LQTD however, when communicating with the team and other departments, this collection was a step up from what the company had done in the past which resulted to high sales, higher demands, and more man power to increase sales and traffic.

You can view

Point

online and on their social media. If you're in need of an ecommerce manager to oversee your inventory, collections, new arrivals, etc. I'd be happy to connect and talk about your goals and ideas!