GEAR brand kit concept for UX/UI/Marketing

Isabel Pachtinger

Brand Strategist
Marketing Strategist
UX Designer
Adobe XD

GEAR: A UX/UI/marketing concept to help video gamers with disabilities improve their gaming lives

GEAR is a project I created in UX bootcamp. It simple: simplifying the lives of video gamers with disabilities by giving them an overall platforms where they can ask for assistance with AI and communities alike.

Below is the brand kit I created for the project which goes over the colors, typography, buttons, and other elements that reflect the application's concept.

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