Modest Fashion for the Modest Customer - The Gallery Collection
Isabel Pachtinger
A niche customer base means launching a website suited to everyday women's fashion
The Gallery Collection is a womens fashion boutique based out of New Jersey. The company focuses on modest shoppers and provides a unique array of clothing collections from several in-house brands that cater to the shoppers' fashion needs. The Gallery Collection's website launched in 2023 and I was their full-time ecommerce manager who oversaw the initial launch, collection drops, sales, and overall copyright throughout the site.
Note: This was strictly ecommerce management on their inventory, collection drops, copyrighting for product info, and monitoring best and low sellers.
The Gallery Collection Homepage
A deeper dive into organizing the navigation and overall website flow on the homepage
Navigation
New Arrivals
Featured Collection
Product listing 101: feature unique model photos and write creatively as if you're speaking to your customers
Styled model photo
The product the customer was viewing
Product info on sizing, color availability and where to pick up locally
The copyright, setting tone of how to speak with your customers and the rest of the information for customers to get a better idea of the product, material, and model size
Across all the products, I spoke with the development team to create inclusive shopping icons to show that size matters and that the company really thought of their customer base carefully
As a bonus, we also added a cute "complete the look" section to help customers build outfits based on what the model wore or how the stylists would create outfits
In the stores The Gallery Collection offers stylist appointments and we believed having the stylists involved and sharing their fashion taste would also help the upsale of the product
At the very end of each product page, we included "shop similar" to help with extra sales and add-ons
Shoppable blog posts to increase sales
We used flatlay images and reels to showcase what the model is wearing. The customer base always loved to shop complete looks so why not create a blog that feels like you're on a regular social media app and looking through looks and styles?
Other responsibilities and reflection
Along the front end of the website, I also took care of the inventory, SKU's, and communicated with the team on best and low sellers per month and quarter. I assisted with sales meetings and helped our designers and production team as well with high return volume reports and customer feedback. Overall, I served as the ecommerce manager + more by collaborating creatively and positively with the whole team to ensure the company streamlined their collections, new arrivals, and overall management of the website.
You can check out The Gallery Collection online and on social media. If you're in need of an ecommerce manager who can handle your inventory, clothing, and more, feel free to contact me anytime.
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Posted Jan 17, 2024
Tailoring a unique yet high end shopping experience for a high end womens boutique and managing overall website traffic and sales.
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