Multiplayer Racing Game

I supervised the gamer experience for Nitro League, a racing metaverse blending Game-Fi and NFTs, focusing on designing engaging gameplay, seamless customization, and rewarding progression for players of all skill levels.

The project aimed to address the challenge of creating an engaging and sustainable user experience that would increase user retention and engagement in a competitive gaming environment.

As a User Experience Advisor, I led a team of six, leveraging design thinking, gamification, and tools like Figma to optimize gameplay and user interactions. I conducted market research and mentoring to align product strategy with user needs.

The impact of my contributions was significant, with a 40% increase in user engagement rate, a 75% user retention rate, and a 30% rise in NFT purchases for car customizations.