Purradise is a cat furniture brand created for homes where people and cats share the same space. The goal was to build a warm, distinctive identity that communicates comfort, freedom, reliability, and thoughtful design.

The project included brand strategy, logo design, color palette, typography, graphic elements, and applications across digital and physical touchpoints.

THE CHALLENGE

Cat furniture is often presented as either purely functional or overly playful. Purradise needed an identity that could feel friendly and approachable while still looking refined enough to belong in a modern home.

The challenge was to balance the joyful personality of cats with a clear, trustworthy, and flexible visual system.

BRAND STRATEGY

The identity was developed around three core qualities:

Reliable — A brand that cat owners can trust.

Free — A sense of movement, curiosity, and exploration.

Refined — A considered visual language designed for contemporary living.

Together, these qualities position Purradise as a brand that supports a more natural and enjoyable relationship between cats, people, and their shared environment.

LOGO SYSTEM

The Purradise identity combines a playful symbol with a friendly wordmark. Its rounded forms reflect comfort and approachability, while the simplified construction keeps the logo recognizable across different sizes and applications.

A flexible logo system was created for horizontal, stacked, monochrome, and symbol-only use, ensuring consistency across packaging, social media, printed materials, and product environments.

COLOR & TYPOGRAPHY

A bright blue brings energy, openness, and freedom to the brand. Warm orange adds comfort and personality, while neutral colors provide balance and flexibility.

The typography is bold, rounded, and easy to read. It complements the character of the logo while maintaining a clear hierarchy across brand communication.

GRAPHIC SYSTEM

A collection of cat-inspired shapes and repeating patterns extends the identity beyond the logo. These elements create a recognizable visual language that can be playful without becoming visually overwhelming.

The system can adapt to editorial layouts, social content, packaging, signage, and branded environments.

BRAND APPLICATIONS

The visual identity was applied across social media layouts, stationery, printed materials, product presentations, environmental graphics, and brand mockups.

Each application demonstrates how the system can remain consistent while adapting to different formats and communication needs.

OUTCOME

The final identity gives Purradise a distinctive and cohesive foundation for future growth. It transforms the idea of cat furniture into a complete lifestyle brand—playful enough for cats, refined enough for the home, and flexible enough to grow across products and platforms.

ROLE

Brand Strategy, Brand Identity Design, Logo Design, Art Direction, and Visual System Development.