MARION Maternity is an e-commerce pregnancy workwear brand founded by a working mother herself. In her early stages of growth, she needed social media strategy, content, press materials, SEO strategy, and marketing consulting.

In this role I:

wrote copy for social media, digital assets, pitches, and newsletters

planned, scheduled, and executed social media posting for Instagram and Facebook

ran a social media audit to make recommendations for improvement and best practices, maintained social media analytics

audited newsletter strategies and optimized them to encourage conversion on Klaviyo and Shopify

strategized for SEO and pitched for guest posts to create guest links

created press lists, pitched releases and feature articles, and created a media kit for evergreen use