Ninja City is an Asian-fusion restaurant located in Cleveland, Ohio. Owners Dylan and Bac began branching out into the packaged food industry with their two sauces: Ginger Ketchup and Wasabi Honey Mustard. The wanted to create a new but connected brand identity to introduce on social media. We worked together along with talented photographers to come up with the brand's image, tone, and social media strategy.

In this role I:

wrote captions and copy in line with Ninja City's brand aesthetic and vision

planned and oversaw a shoot with her evergreen products to make content she could use on any platform for a long lifespan

set up social platforms on scheduling services to lessen the workload at the time and in the future

planned posting schedules and managed posting of content on applicable platforms

gathered analytics of socials

accumulated 430 followers in a period of 6 months

garnered an average ER of 9.1%