Peg's Hardware | Social Media Management + Content Creation

For independent jewelry brand Peg's Hardware, owner Gretchen Meyers wanted to increase engagement and reach of her brand on social media. We brainstormed to create dynamic content that ranged from static posts, gifs, animations, videos, and stories.

In this role I:

wrote captions and copy in line with Gretchen's brand aesthetic and vision

planned, directed, and executed a shoot with her evergreen products to make content she could use on any platform for a long lifespan

ran a social media audit to make recommendations for improvement and best practices

set up social platforms on scheduling services to lessen the workload at the time and in the future

"Claire is an incredibly intelligent and dedicated person who was indispensable to me while I was growing my business. She was able to help me in many facets of my company, specifically marketing, social media to honing in on the right language for my value proposition. I would highly recommend working with Claire, she is an absolute asset!"

-Gretchen Meyers, owner & founder of Peg's Hardware