KELMA is a clothing brand that was founded in Cleveland, Ohio by designer and owner Kelsi McCafferty-Sanfilippo. With her love for florals, color, and thrifted clothing, she created vintage-inspired silhouettes using excess fabrics from secondhand shops.

In this role I:

worked with Kelsi to plan and execute a shoot to cover her needs for fit model shots as well as lifestyle images

edited the photos in line with Kelsi's brand identity

recommended best practices for social use

my content garnered an average ER of 7.2%

my photos are used on digital platforms and printed on marketing materials