Kelma | Content Creation
Claire Stemen
Images I shot for KELMA
KELMA is a clothing brand that was founded in Cleveland, Ohio by designer and owner Kelsi McCafferty-Sanfilippo. With her love for florals, color, and thrifted clothing, she created vintage-inspired silhouettes using excess fabrics from secondhand shops.
In this role I:
worked with Kelsi to plan and execute a shoot to cover her needs for fit model shots as well as lifestyle images
edited the photos in line with Kelsi's brand identity
recommended best practices for social use
my content garnered an average ER of 7.2%
my photos are used on digital platforms and printed on marketing materials
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Posted Aug 25, 2023
Planned, executed, and edited a shoot for both fit model shots and lifestyle images.
