Branding for Mentra - Digital Therapy Platform

Mentra is a soothing and modern brand identity designed for a digital therapy platform committed to mental wellness, accessibility, and compassionate care. The brand combines clarity with calm—balancing professionalism with warmth to create a space that feels safe, inclusive, and empowering.

Soft color gradients and clean sans-serif typography create a digital-first presence that feels both friendly and credible. The visual direction is minimal yet inviting, making it ideal for online therapy, mental health services, or wellness apps looking to stand out in a crowded, clinical landscape.

Soft, approachable color palette with calming tones

Clean logo suite designed for mobile, web, and app use

Inclusive, digital-friendly typography

Branded mockups for platform UI, social media, and print

Tools used: Illustrator, Photoshop

Mentra offers a visual identity that reflects what therapy should feel like—welcoming, human, and made just for you.