OVELA Brand Identity Design
Dana Kueker
OVELA — Strength in Simplicity
OVELA is a clean, confident brand identity created for a modern athletic wear brand. Designed to empower movement and inspire confidence, the visual direction is sleek, minimal, and built for high performance—just like the products themselves.
With a monochrome palette and bold, streamlined typography, OVELA captures the balance between style and function. Whether it's applied to tags, packaging, or digital content, the brand delivers a cohesive, high-impact experience that resonates with active, style-driven consumers.
Project Highlights:
Sleek logo suite with bold, modern typography
Minimal color palette for versatility and impact
Athletic-inspired layout and brand mockups for apparel, tags, and ads
Tools used: Illustrator, Photoshop
OVELA isn’t just apparel—it’s a mindset. Designed for the everyday athlete who values precision, movement, and minimalist style.
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Posted Jul 11, 2025
OVELA is a bold, modern brand identity for an athletic wear brand. Sleek type, fluid layout, and minimal design built for strength, motion, and style.
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