Jeanøva - Denim Branding Project
Dana Kueker
Jeanova — Denim with Direction
Jeanova is a bold, fashion-forward brand identity built for a modern denim label that’s equal parts edge and elegance. Inspired by the structure and strength of denim itself, the visual direction features clean typography, deep color tones, and a layout system that feels confident and cool.
Designed to attract a style-conscious audience, Jeanova balances rugged simplicity with sleek minimalism—making it ideal for a brand that wants to disrupt the norm without losing sophistication. From tags and labels to social graphics and campaign previews, every element was made to feel sharp and intentional.
Project Highlights:
Custom logo suite with bold, clean type
Dark, moody color palette rooted in denim blues and neutrals
Editorial-inspired mockups for tags, packaging, and campaign use
Tools used: Illustrator, Photoshop
Jeanova is more than just denim—it’s a visual identity built for movement, impact, and lasting impression.
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Posted Jun 5, 2025
Jeanøva is a bold, modern denim brand identity. Clean type, edgy layout, and deep tones create a look that’s strong, stylish, and built to stand out.
