Lucid Lens Brand Identity Design

LUCID LENS 🕶 — Clarity Meets Craftsmanship Lucid Lens is a sleek, elevated brand identity created for a luxury eyewear label with a focus on precision and timeless appeal. Designed to capture the essence of modern sophistication, the visual direction pairs bold minimalism with subtle, refined detail.

With crisp sans-serif typography, intentional layouts, and high-contrast editorial imagery, Lucid Lens exudes confidence across every touchpoint. From polished storefront signage to premium packaging, the brand communicates exclusivity while remaining understated and effortlessly wearable.

Distinctive logo suite with clean, modern typography

Editorial-inspired photography showcasing product craftsmanship

Packaging and collateral mockups for a cohesive brand presence

Tools used: Illustrator, Photoshop

Lucid Lens isn’t just eyewear—it’s a statement for those who see style as clearly as they see the world.