Lucid Lens Brand Identity Design
Dana Kueker
LUCID LENS 🕶 — Clarity Meets Craftsmanship
Lucid Lens is a sleek, elevated brand identity created for a luxury eyewear label with a focus on precision and timeless appeal. Designed to capture the essence of modern sophistication, the visual direction pairs bold minimalism with subtle, refined detail.
With crisp sans-serif typography, intentional layouts, and high-contrast editorial imagery, Lucid Lens exudes confidence across every touchpoint. From polished storefront signage to premium packaging, the brand communicates exclusivity while remaining understated and effortlessly wearable.
Project Highlights:
Distinctive logo suite with clean, modern typography
Editorial-inspired photography showcasing product craftsmanship
Packaging and collateral mockups for a cohesive brand presence
Tools used: Illustrator, Photoshop
Lucid Lens isn’t just eyewear—it’s a statement for those who see style as clearly as they see the world.
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Posted Aug 13, 2025
Lucid Lens is a luxury eyewear brand identity blending bold minimalism, refined detail, and timeless style for a modern, elevated look
