Brand Identity Design for Held in Bloom

Held in Bloom is a warm, intentional brand identity designed for a doula care service that supports mothers through pregnancy, birth, and postpartum. The brand is grounded in softness, simplicity, and calm — mirroring the steady, nurturing presence of doula support.

Clean typography, a soft color palette, and warm, minimal visuals come together to reflect the heart of this offering: calm, consistent support before, during, and after birth. The identity evokes trust, warmth, and quiet strength—ideal for the emotionally rich and transformative journey of motherhood.

Project Highlights: • Modern, minimal logo suite with gentle curves • Organic, neutral-toned palette to reflect warmth and care • Brand visuals designed to feel grounded, intimate, and reassuring • Realistic mockups across digital and print touchpoints

Tools used: Illustrator, Photoshop

Held in Bloom isn’t just a doula service—it’s a sanctuary. A brand built to hold space for blooming mothers at every stage of their journey.