Casa Sombra - Brand Identity Design

Casa Sombra is a refined brand identity designed for a modern Airbnb nestled in the heart of Palm Springs. Inspired by sun-soaked afternoons, soft shadows, and the serene architecture of the desert, this visual identity embraces balance, simplicity, and understated luxury.

A neutral color palette grounds the brand in warmth, while structured layouts and timeless typography reflect clarity and calm. Print materials—from business cards to signage—were created to ensure consistency and sophistication across every guest touchpoint.

This identity is more than just visual—it’s experiential. From the first glance at the logo to the welcome card on the nightstand, Casa Sombra speaks softly but confidently, offering guests a curated sense of place and presence.

Earthy, neutral color palette inspired by desert tones

Elegant serif and clean sans-serif font pairing

Print designs for signage, stationery, and welcome materials

Tools used: Adobe Illustrator, InDesign, and Photoshop

Whether you’re arriving for a weekend getaway or a month-long recharge, Casa Sombra offers a brand experience that feels like a breath of warm, desert air.