Branding Design for Akari

Akari is a minimalist fashion brand identity designed for a label rooted in softness, elegance, and ease. Inspired by natural textures, gentle movement, and modern femininity, this visual direction captures the essence of quiet confidence.

A muted, earthy palette pairs with delicate serif typography to create a brand that feels refined and grounded. The overall tone is sophisticated yet approachable—perfect for a boutique fashion label that values intentional design and understated beauty.

From logo design to branded collateral, every element was created with clarity and calm in mind, letting the brand speak with gentle strength.

Custom Wordmark logo

Neutral and nature-inspired color palette

Elegant serif font with soft curves

Realistic brand mockups across fashion collateral

Tools used: Illustrator, Photoshop

Akari is where nature meets style—a brand that flows effortlessly from lookbook to lifestyle.