Everafter is a modern, imaginative, and playful brand identity concept created for a New York City-based publishing house. Inspired by the magic of storytelling and the lasting connection between readers and books, the identity brings a fresh, expressive perspective to the world of publishing.
Dreamy, blurred imagery paired with modern typography and a soft, expressive colour palette creates a visual identity that feels imaginative, approachable, and refined.
Built around the idea that great stories stay with us long after the final page, Everafter combines editorial simplicity with vibrant, unexpected details. The result is a distinctive and flexible brand system that celebrates creativity, discovery, and the joy of reading.
Project Highlights
Dreamy, abstract art direction inspired by imagination and storytelling
Clean, contemporary wordmark with a minimal, editorial feel
Distinctive pixel-inspired symbol that adds personality and visual recognition
Soft yet vibrant colour palette featuring lilac, dream blue, peach, and warm ivory
Expressive typography and layered compositions that create a playful, modern aesthetic
Lifestyle photography and branded applications that bring the publishing identity to life
Tools Used
Adobe Illustrator, Adobe Photoshop, Figma
1 like · 4 views · Nov 11, 2026
Everafter is a contemporary brand identity concept created for a New York City-based publishing house. Inspired by the magic of storytelling and the lasting con
