Mira is a warm, modern brand identity created for a women’s wellness clinic supporting every stage of prenatal, pregnancy and postpartum care. Soft editorial photography paired with a clean typographic system communicates compassion, trust, and calm. The overall direction feels clear, approachable, and refined.

Rooted in organic forms and a calming palette, Mira’s identity reflects the emotional depth of motherhood with a contemporary, elevated feel. The visual system remains supportive, minimal, and thoughtfully personal across all touchpoints.

• Soft, editorial art direction capturing authentic family connections and real moments • Clean, modern logo with a distinctive dot accent that adds warmth and personality • Calming color palette designed to evoke reassurance, care, and gentle support • Rounded shapes and spacious layouts that create an approachable and safe visual tone • A flexible brand system used across social, signage, podcast covers and web layouts • High-quality mockups that show the identity in real environments for strong storytelling

Illustrator, Photoshop, Figma, Framer