House of Hues - Brand Design

House of Hues is a modern eyewear identity built around bold colour, expressive frames and a clean editorial aesthetic. The visual direction blends fashion-driven imagery with minimal typography to show how eyewear can shape personality, attitude and style. Rooted in colour storytelling, each visual explores a different mood from bright statement frames to soft embossed textures and high-contrast signage. The result is a refined and contemporary identity that feels fresh, confident and timeless across every touchpoint.

• Fashion-forward brand direction focused on colour, expression and individuality

• Clean and minimal typographic system designed for a polished editorial feel

• Bold campaign imagery featuring expressive frame styles and strong colour palettes

• High-contrast layouts inspired by modern fashion and beauty brands

• Signage and embossed applications that extend the identity into physical spaces

• Flexible system suitable for campaigns, product features and digital applications

Tools Used Illustrator, Photoshop, Framer