Seren Swim — Minimal & Refined Brand Identity

SEREN SWIM 🥥 — Quiet Luxury for the Conscious Sun-Seeker Seren Swim is a minimal, refined brand identity crafted for a modern swimwear label rooted in sustainability. Designed to evoke quiet luxury, the visual direction blends soft structure with sun-washed simplicity.

With neutral tones, elegant serif typography, and subtle embossed details, Seren Swim creates a calm yet striking presence across every touchpoint. From textured packaging to refined hang tags, the identity captures the essence of ethical swimwear while maintaining a cohesive, high-end aesthetic.

Elegant logo suite with clean serif typography

Neutral, sun-washed color palette for timeless appeal

Packaging and collateral mockups for a complete brand experience

Tools used: Illustrator, Photoshop

Seren Swim isn’t just swimwear—it’s a brand made for women who value beauty, sustainability, and effortless style.