Seren Swim — Minimal & Refined Brand Identity
Dana Kueker
SEREN SWIM 🥥 — Quiet Luxury for the Conscious Sun-Seeker
Seren Swim is a minimal, refined brand identity crafted for a modern swimwear label rooted in sustainability. Designed to evoke quiet luxury, the visual direction blends soft structure with sun-washed simplicity.
With neutral tones, elegant serif typography, and subtle embossed details, Seren Swim creates a calm yet striking presence across every touchpoint. From textured packaging to refined hang tags, the identity captures the essence of ethical swimwear while maintaining a cohesive, high-end aesthetic.
Project Highlights:
Elegant logo suite with clean serif typography
Neutral, sun-washed color palette for timeless appeal
Packaging and collateral mockups for a complete brand experience
Tools used: Illustrator, Photoshop
Seren Swim isn’t just swimwear—it’s a brand made for women who value beauty, sustainability, and effortless style.
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Posted Aug 6, 2025
Created a minimal, refined brand identity for Seren Swim, a sustainable swimwear label rooted in quiet luxury and timeless design.
Likes
14
Views
111
Timeline
Jul 23, 2025 - Aug 6, 2025
