Branding Project for ARCTA
Dana Kueker
Arcta — Built for the Wild
Arcta is a bold, stripped-back brand identity created for an outdoor gear and lifestyle label. Inspired by alpine grit, clean movement, and the spirit of endurance, this brand leans into minimalism while holding space for strength and versatility.
Muted earth tones and sharp, modern typography reflect the brand’s rugged roots, while a flexible logo suite ensures cohesion across apparel, gear, and digital platforms. Every detail—from tag designs to branded mockups—was crafted to evoke movement, clarity, and resilience.
The result is a brand system that feels durable and unshakable—designed for those who live with intention and tread with purpose.
Project Highlights:
Bold yet minimal logo suite
Neutral and nature-inspired color palette
Clean, modern sans-serif typography
Branded mockups for outdoor gear and apparel
Tools: Illustrator, Photoshop
Arcta is more than a look—it’s a lifestyle. Made to move. Designed to last.
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Posted Jul 9, 2025
A bold, modern identity for Arcta—an outdoor brand rooted in movement, grit, and minimalist design. Built for the wild, styled for everyday adventure.
