Matcha Haus - Branding Project

MATCHA HAUS is a minimalist, elevated brand identity crafted for a premium matcha café experience. Soft, earthy tones interlace with clean, modern typography, creating a serene visual language that immediately conveys calm and clarity.

From the moment customers step in—whether they’re greeted by refined signage or unwrapping their takeaway—the aesthetic whispers consistency, intention, and quiet sophistication. Every detail is carefully considered to evoke the comfort and mindfulness intrinsic to the ritual of matcha.

Would you sip matcha here? We designed this brand to answer that question with a resounding yes: the visuals invite you to pause, indulge, and savor a moment of stillness.

Harmonious color palette of muted greens and warm neutrals

Sleek typography pairing modern sans‑serifs with soft curves

Thoughtful application across physical and digital touchpoints: in‑cafe signage, packaging, and social media

Tools: Adobe Illustrator & Photoshop

This identity positions Matcha Haus not just as a café, but as a calming retreat—a sanctuary of mindful sipping.