PETALÉ — Modern Elegance in Bloom
Dana Kueker
PETALÉ — Modern Elegance in Bloom
Petalé is a delicate, modern brand identity crafted for a boutique flower shop. Built to convey quiet elegance, the visual direction pairs natural simplicity with subtle sophistication.
With neutral tones, delicate typography, and thoughtful packaging, Petalé transforms every bouquet into an experience. From bespoke carriers to minimal brand collateral, the identity is crafted to let the blooms take center stage while maintaining a cohesive, high-end aesthetic.
Project Highlights:
Elegant logo suite with subtle typographic accents
Neutral, nature-inspired color palette for timeless versatility
Brand guidelines to ensure consistency across all touchpoints
Tools used: Illustrator, Photoshop
Petalé isn’t just a flower shop—it’s a brand designed to carry more than flowers; it carries feeling.
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Posted Jul 29, 2025
A refined brand identity for a boutique flower shop, blending natural simplicity, soft elegance, and subtle sophistication across every touchpoint.
