MIRAGE - Branding Identity
Dana Kueker
Mirage — Where Dream Meets Design
Mirage is a refined, editorial brand identity built around softness, mystery, and modern minimalism. Designed for a fashion-forward or beauty-focused business, this concept blends fluid gradients, bold type, and delicate layout structures to create a visual presence that feels both grounded and otherworldly.
The aesthetic is clean yet expressive—like a whisper behind frosted glass. Think high-gloss campaigns, soft light, and effortless elegance. Every design element was carefully curated to evoke a feeling of intrigue and sophistication.
Project Highlights:
Custom logo suite with striking, editorial typography
Gradient-driven color palette in soft, atmospheric tones
Refined brand mockups for print and digital use
Tools used: Illustrator, Photoshop
Mirage isn’t just a brand—it’s a mood. Built for businesses that blur the line between reality and reverie.
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Posted Jun 12, 2025
Mirage is a dreamy, ethereal brand identity designed to feel modern, fluid, and elevated—where soft gradients meet bold, editorial minimalism.
