MIRAGE - Branding Identity

Mirage is a refined, editorial brand identity built around softness, mystery, and modern minimalism. Designed for a fashion-forward or beauty-focused business, this concept blends fluid gradients, bold type, and delicate layout structures to create a visual presence that feels both grounded and otherworldly.

The aesthetic is clean yet expressive—like a whisper behind frosted glass. Think high-gloss campaigns, soft light, and effortless elegance. Every design element was carefully curated to evoke a feeling of intrigue and sophistication.

Custom logo suite with striking, editorial typography

Gradient-driven color palette in soft, atmospheric tones

Refined brand mockups for print and digital use

Tools used: Illustrator, Photoshop

Mirage isn’t just a brand—it’s a mood. Built for businesses that blur the line between reality and reverie.