Averra Skincare Brand Identity Design

Averra is a refined, nature-forward brand identity designed for a vegan skincare line rooted in clarity, calm, and conscious care. Crafted to feel both elevated and approachable, the visual direction pairs muted forest tones with minimal, editorial typography to communicate purity, softness, and intention.

Using a blend of curated mockups, product photography, and retail-inspired environments, the brand reflects a world where skincare is more than routine — it is a ritual. Every detail, from packaging to campaign visuals, reinforces Averra’s commitment to plant-powered beauty and elevated everyday essentials.

Project Highlights: • Refined wordmark designed for high-end skincare and luxury packaging • Muted, nature-inspired color palette with deep greens and soft neutrals • Curated mockups spanning skincare packaging, retail interiors, and hero lifestyle imagery • Art-directed product photography to convey purity, softness, and efficacy • Elevated typographic system and copy tone balancing scientific trust with gentle elegance

Tools used: Illustrator, Photoshop

Averra isn’t just skincare. It is a reminder to slow down, care deeply, and choose beauty that feels as good as it looks.