This project was a rapid mobile pilot build for Pairy, an all-in-one platform designed to help influencers manage their brand, content, and monetization from a single app. The goal was to validate the core influencer workflow with a smooth, focused MVP before scaling further.
Problem
Most influencer tools are fragmented. one app for analytics, another for payments, separate tools for scheduling, messaging, and brand deals. This creates friction, wasted time, and poor visibility into growth and earnings.
The challenge was to design a lean yet powerful influencer MVP that brings essential workflows together without overwhelming creators.
Goal
Build a fast, testable mobile MVP for influencers
Keep onboarding smooth and frictionless
Centralize creator workflows in one dashboard
Support monetization, content, and brand collaboration
Create a scalable foundation for future growth
Scope & Key Features
Smooth Onboarding
Quick sign-up and profile setup
Clear value proposition from the first screen
Designed to get creators active in minutes
Influencer Dashboard
Central hub for daily activity
Snapshot of earnings, posts, gigs, and performance
Designed for speed and clarity
Content & Scheduling
Create and manage posts and stories
Content scheduling for planned campaigns
Structured workflow for consistent publishing
Messaging
Direct communication with brands and clients
Organized conversations tied to gigs and services
Gigs & Services
List influencer services
Receive and manage brand collaboration requests
Track gig status from inquiry to completion
Payments
Transparent earnings view
Secure payment flow for completed gigs
Designed to build trust between creators and brands
Analytics
Performance insights for posts and campaigns
Growth tracking and engagement visibility
Actionable data without complexity
Profile & Brand Presence
Custom influencer profile
Highlights skills, services, and past work
Acts as a shareable creator storefront
Resources
Helpful tools and guides for creators
Designed to support growth and professionalism
Design & Execution
Mobile-first, clean, and modern UI
Minimal visual noise, creator-focused layout
Clear information hierarchy
Limited screens to reduce friction and speed up development
Built as a pilot to validate real influencer needs
Outcome
The project delivered a functional, scalable pilot that successfully demonstrated how influencers can manage content, communication, and monetization in one place. Pairy’s MVP laid a strong foundation for expanding features while keeping the experience intuitive and creator-friendly.
If you’re looking to boost conversions, build stronger customer trust, and elevate your brand’s overall presence, this is the right moment to rethink your design strategy.
Thanks for taking the time to explore this project. If this direction aligns with what you have in mind, I’d love to help bring your next idea to life.
Built a lean AI-powered influencer mobile app for Pairy, unifying content, gigs, messaging, payments, and analytics into a single, scalable creator workflow.