HCVA, or HIGHCALL Virtual Assistant, is a virtual assistant service founded by medical professionals with a commitment to providing reliable and professional assistance to help clients achieve their goals. Prioritizing high-quality service, innovative solutions, a growth-oriented approach, and honest and transparent communication.

HCVA’s leadership possesses over a decade of experience in modern healthcare and encourages employees to take ownership of their work and advance in their careers.

As a startup company already engaged with a few clients, HIGHCALL Virtual Assistant faced the challenge of lacking a distinct brand identity—no logo, no name—despite already providing valuable services. With a desire to expand and solidify its presence in the market, there was a clear need for a cohesive and professional image that would resonate with potential clients and partners.

With our team at CCDELMAN Studio, our approach was to create branding for HIGHCALL Virtual Assistant, aligning it with its commitment to reliability, growth, and transparent communication. Starting from scratch, we crafted a brand name, 'HIGHCALL,' and a visual identity that embodies modernity, professionalism, and approachability—perfectly aligned with their core values. Furthermore, we extended our solution to include a corporate shoot, the development of their website, a strategic presence on social media platforms, and the creation of a company video, laying the foundation for HCVA's expansion and continued success. What We Did

Brand Strategy Brand Naming Visual Identity Brand Activation

At the heart of HCVA's purpose-driven strategy lies the commitment to offer comprehensive remote assistance, allowing clients to save both time and money. Visionary in its approach, HCVA's aspires to become the preeminent virtual assistant company in the Philippines, extending high-quality, affordable services globally, and empowering its virtual assistants to not just fulfill their roles but to excel and grow in their careers.

Research and Competitor Analysis

Brand Story

Brand Pillars/Unique Selling Proposition (USP) Core Values

Tagline Development Target Audience

The name "HIGHCALL" is actually a shortened version of "Higher Calling", and it encompasses the essence of a purpose-driven, mission-oriented company that is dedicated to helping individuals achieve their goals. It captures qualities of reliability, trustworthiness, and professionalism. Moreover, it solidifies the brand's commitment to surpassing basic virtual assistant tasks, emphasizing a dedication to excellence and going beyond the ordinary. This brand naming strategy is intricately tied to addressing the pain points of clients, assuring them of a virtual assistant service that is not just competent but exceptional.

Naming Brief  Conceptual Themes Naming Candidates

Etymology and Rationale

We crafted a brand for HCVA that embodies modernity, professionalism, and approachability, perfectly aligned with their core values. The logo's upward-pointing arrow in the wordmark signifies the tagline "rise up to success," aligning with HCVA's commitment to helping clients achieve new heights. Vibrant green, chosen as the primary color to represent growth, is complemented by secondary hues of orange, blue, and yellow, enhancing versatility.

Brand Stylescape Logo Systems Color Palette Typography Imagery Brand Guidelines

Acknowledging the critical role of an online presence, we crafted HCVA's website to showcase the company, outline services offered, and provide reasons for clients and virtual assistants to choose them. Crucial for credibility, global reach, and meaningful connections, this website ensures HCVA's distinct position in the competitive virtual assistance landscape.

Copywriting UI/UX Design Development SEO Optimization Maintenance

We established HCVA's presence on LinkedIn and Facebook, focusing on connecting with clients and virtual assistants. By creating a few social media posts and targeted ads, specifically for hiring virtual assistants, our approach leverages these platforms to not only promote the brand but also attract top talent.

Profile Optimization Images  Social Media Posts Ads