disco is a cutting-edge content marketplace that simplifies access to premium, rights-managed content. By leveraging a robust Data-as-a-Service (DaaS) platform, it empowers researchers, data scientists, and businesses with seamless content licensing solutions. Merging innovative technology with global journalism, disco unlocks insights and drives revenue for its users.

Industry ─ Technolo​​​​​​​gy

Location ─  United Arab Emirates

Year ─ September 2023

In an ever-expanding digital content landscape, disco faced the challenge of establishing a clear and compelling identity. The brand needed to communicate its value proposition to diverse audiences—ranging from data scientists to independent publishers—while overcoming misconceptions about content licensing complexity. With scalability and adaptability as priorities, disco required a brand and digital presence that resonated globally.

To meet these challenges, disco embraced a bold brand strategy rooted in clarity and adaptability. The solution focused on creating a vibrant visual identity, coupled with an intuitive digital experience. By highlighting disco's unique offerings and fostering trust through a clean, modern design, the brand positioned itself as a leader in the content marketplace. The platform’s interface was designed to make licensing and accessing content effortless, with clear navigation, bold visuals, and a straightforward user journey. Through collaboration with Design 316 Studio, disco ensured that every digital interaction emphasized ease of use, aligning with its mission to simplify content discovery and rights management.

What We Did

Brand Strategy Visual Identity Website Design & Development by Design 316

DISCO’s visual identity is designed to reflect its mission of simplifying and revolutionizing content discovery. At the core of this identity is the concept of exploration, represented by the disco ball—a symbol of discovery and interconnectedness. This central motif creates a sense of innovation and energy that resonates across all brand touchpoints.

The color palette combines dynamic hues such as red, blue, orange, and yellow, balanced with black and white to enhance contrast and clarity. This versatile and vibrant selection evokes a sense of trust, creativity, and professionalism, ensuring the brand appeals to its diverse audience.

Typography plays a pivotal role in establishing disco's approachable and forward-thinking persona. Clean, modern typefaces are used across all platforms, from digital to print, ensuring consistency and readability.

Finally, the overall design direction emphasizes versatility and coherence. From the logo to applications like stationery, presentations, and digital platforms, every element of the visual identity reinforces disco's commitment to clarity, innovation, and user-centricity.

What We Did

Creative Direction

Logo Design

Color Palette

Typography

Imagery

Iconography

Brand Elements

Brand Guidelines

The disco website is a digital reflection of its mission to simplify content discovery and rights management. The website design and development were skillfully executed by Design 316. Known for their expertise in crafting intuitive digital experiences, Design 316 Studio ensured that the platform emphasized accessibility and functionality, catering to both content buyers and publishers.

The result is a user-friendly platform with bold visuals, intuitive navigation, and clear messaging. With a clean layout and streamlined functionality, the website effectively communicates disco’s value proposition, ensuring a seamless user journey that simplifies complexity.

What We Did

Website Design UX Strategy FIGMA Design