JewelExperts.com is a pioneering online platform dedicated to delivering innovative digital solutions for the jewelry and diamond industry. By seamlessly integrating technology and creativity, it empowers collaborators to focus on their core strengths—crafting and selling exquisite jewelry. JewelExperts.com simplifies the establishment of online diamond jewelry businesses, making it accessible and customizable for retailers of all backgrounds. The brand believes that technology should be both effective and enjoyable, transforming the digital journey into something easy to understand, striving to make every step simple.

Industry ─ Technology

Location ─  Belgium

Year ─ January 2024

In a rapidly evolving digital landscape, JewelExperts.com faced the challenge of distinguishing itself in a saturated market filled with complex solutions that often overwhelmed potential clients. Many jewelry retailers struggled to navigate the intricacies of establishing an online presence, leading to missed opportunities. The brand needed to communicate its value proposition clearly while resonating with both new and established jewelers seeking a reliable partner in their digital journey.

To tackle these challenges, JewelExperts.com crafted a brand strategy emphasizing simplicity, collaboration, and client-centricity. By positioning itself as a trusted partner rather than just a service provider, the brand aimed to foster deeper relationships with clients. The solution involved creating a cohesive visual identity, developing an intuitive website design, and implementing targeted social media marketing strategies that highlighted the brand's unique ability to simplify online jewelry business.

What We Did

Visual Identity Website Design Social Media Marketing

JewelExperts.com’s visual identity features a clean, modern logomark that symbolizes its tech-driven solutions, showcasing a jewel to signify problem-solving brilliance. The modern typography highlights simplicity and innovation. The use of 3D-rendered jewelry and diamonds, along with screenshots of JewelExperts Suite and people-focused photos, effectively showcases innovative technology solutions while emphasizing collaborative partnerships.

What We Did

Creative Direction

Logo Design

Color Palette

Typography

Imagery

Iconography

Brand Elements

Brand Guidelines

Jewel Blue serves as the primary color, symbolizing trust, professionalism, and innovation for JewelExperts. Combined with five additional colors, it corresponds to specific suites offered, enhancing recognition and making it easier for clients to identify their needs.

Sky Blue: Tech-modern innovation for the Webshop Studio. Green: Growth associated with the Retail Studio. Purple: Creativity for the 3D Jewel Studio. Yellow: Bright potential for the Marketing Hub. Red: Power of the 3D Jewel Hub.

JewelExperts.com’s website design reflects its visual identity, delivering innovative digital solutions for the jewelry and diamond industry. The clean, modern layout ensures intuitive navigation, making it easy for users to access essential features and understand how the services can enhance their online jewelry business. 

What We Did

Website Design

FIGMA Design

The visual identity of JewelExperts.com extends to its social media platforms, each tailored to different audiences. Strategic content highlights the unique features of each service, while targeted Ads increase visibility and drive traffic to the website, ensuring potential clients recognize the value of JewelExperts.com’s innovative solutions.

What We Did

Account Optimization

Static and Video Content 

Google and Meta Ads