Humans of ERP is Australia’s dedicated storytelling and community platform for ERP professionals—celebrating the people, legacy, and culture behind enterprise systems. Powered by Maintain, the initiative champions mentorship, preserves industry knowledge, and builds connections between seasoned experts and rising talent. With authenticity at its core, Humans of ERP is creating a trusted space that inspires growth, leadership, and collaboration.

Industry ─ Technology, Information and Media

Location ─  Australia

Year ─ July 2025

ERP is traditionally seen as systems, processes, and platforms, rarely the people who power them. Humans of ERP set out to change that by creating a platform that puts personal stories first while still signalling industry authority. The challenge was to craft a visual identity that balances warmth and credibility, resonates with professionals across generations, and adapts seamlessly to digital and social storytelling.

We developed a human-centred visual identity and social media toolkit that embodies the brand’s values, legacy, mentorship, and community while making every story instantly recognisable and deeply relatable.

Scope of Work

Visual Identity System Social Media Assets

The goal of the Humans of ERP visual identity was to create an instantly recognisable, people-first brand that could inspire trust, foster community, and sustain long-term relevance in the ERP sector. Every element was designed to serve that mission: the custom “H” symbolises the meeting of generations, the warm yet professional palette reflects stability and optimism, and portrait-driven imagery keeps people at the centre. The result is a visual system that not only unites all brand touchpoints but also strengthens the platform’s ability to attract stories, build relationships, and celebrate the legacy of ERP professionals.

Key Output

Creative Direction • Logo System • Color and Type System • Graphic Elements • Art Direction • Brand Guidelines

An optimised LinkedIn cover for the Humans of ERP corporate page creates a strong first impression, while branded feature posts make content instantly recognisable and easy to produce. Each post highlights the people and stories at the heart of the ERP community, reinforcing the brand’s authentic, people-first positioning and encouraging ongoing engagement

Key Output

Company Cover Design • Post Templates • Canva-Ready Assets