Building a Strikeforce Visual Identity for Maintain

Jayr

Jayr Marasigan

Brand Overview

Your Enterprise Systems Strikeforce

Maintain Technology is Australia’s specialist consulting force for enterprise systems and technology—trusted by the nation’s most critical sectors, including government, mining, and defence. Built for complexity and high-stakes delivery, they deploy top-tier talent within five days to deliver outcomes where speed, precision, and credibility are non-negotiable
Industry ─ Enterprise Technology Consulting
Location ─  Australia
Year ─ May 2025

Challenge and Approach

Defining a Brand for Mission-Critical Impact

Maintain Technology had a proven record in rapid, mission-critical delivery, but their brand identity didn’t reflect the urgency, authority, or trust they brought to high-stakes projects. They needed a cohesive system that could stand out in a crowded sector and scale seamlessly across sales, digital, and industry channels.
We created a visual identity system that commands authority, conveys urgency, and builds trust—scaling seamlessly across digital, print, and presentations. The new brand gives Maintain Technology a unified presence across all channels—reinforcing their position as Australia’s go-to partner for mission-critical enterprise systems.
Scope of Work
Visual Identity System Social Media Assets Sales Collateral

Visual Identity

Made to Move Mountains

The new visual identity delivers a bold, mission-ready look that commands attention and builds trust. A high-contrast palette, confident typography, and dynamic imagery work together to convey urgency, authority, and scale—ensuring Maintain Technology stands out in every setting, from competitive tenders to industry events.
Key Outputs
Creative Direction • Logo System • Color and Type System • Graphic Elements • Art Direction • Brand Guidelines

Social Media

Consistent Presence Across Company and Leadership Profiles

LinkedIn covers for the company and executive profiles create a strong first impression, while branded post templates make content recognisable and quick to produce. From case studies to hiring posts and industry updates, every piece reinforces Maintain Technology’s professional, high-trust positioning.
Key Outputs
Company and Executive Cover Design • Post Templates • Canva-Ready Assets

Sales Collateral Development

Consistent, Credible Communication at Every Stage

Presentation decks, one-pagers, letterhead, and email signatures give the team polished, consistent tools for pitches, briefings, and client communication—making it easy to deliver a professional experience from first contact to final agreement.
Key Outputs
Presentation Deck • One-Pager Template • Branded Letterhead • Email Signatures • Microsoft and Canva-Ready Assets

Impact

Delivered in just four weeks, the new brand system was rolled out immediately across sales, digital, and internal channels—creating a consistent, high-trust presence from day one. The Maintain Technology team embraced the identity, sharing it on social media and celebrating the refreshed look internally. We continue to support them in keeping the brand active and consistent across every touchpoint.
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Posted Aug 26, 2025

A consulting firm serving Australia’s government, mining, and defence sectors, needed a bold visual identity to match their mission-ready reputation.