Cenario’s Pizza • $340k/Year Webflow Transformation
Saahil Khan
Service: Expert Webflow Design & Dev Sprint • End-to-End Website Solution
Animated pizza layers reveal animation for the new Cenario's Pizza's Webflow website
Project Snapshot
Cenario's Pizza, a Northern California culinary landmark since 1986, built its legacy on irresistible pizzas and signature pastas. But faced significant challenges in their digital presence, hindering online growth and profitability. Their outdated website was leading to:
$35,000+ monthly revenue loss from missed online orders
30% profit erosion through third-party delivery apps
Critical staffing bottlenecks impacting operations
Kelvin Guevara, President of the Dixon franchise, partnered with me(at Open Omega) to develop a modern, high-performing Webflow website that would transform their online operations.
Hero section animation for the new Cenario's Pizza Webflow website
“Working with Open Omega has been a transformative experience for Cenario's Pizza and I highly recommend them. Saahil’s work has given us a premium feel and high-quality appearance. Our new website has set us apart in the market and we’re seeing excellent results in our revenues and customer feedback.” — Kelvin Guevara
Key Outcomes
220% increase in online orders within 90 days (Point-of-Sale system data)
31% higher average order size
73% reduction in hiring time & costs
3x increase in job-application volume
Diving Deeper: Unpacking the Process
Discovery & Research
One of the many things my research revealed is that online diners perceived the restaurant kitchen to be cleaner when they saw a well-designed website with professional food photography. To fully capture user behaviors and needs, I developed personas to serve as the North Star during the project.
2/4 User Personas: Andrea Walker and Juan Garcia
Visual Design
The visual design strategy focused on a fundamental truth: we eat with our eyes first. I developed a image optimization workflow that empowered the Cenario's team to capture menu photos using their iPhones—saving Kelvin $8,000 in photography costs and cutting project time by a month. We transformed over 100 menu items using this workflow.
BEFORE/AFTER slider comparison showing optimized pizza image for the new Cenario's Pizza Webflow website
AFTER: Compilation of a few optimized menu item images showcasing various pizzas, pastas, wings, salads and branded items like a cutting board and napkin.
Custom Webflow Development: Key Features
A glimpse into the key Webflow features that made the difference:
CMS Powered Speciality Pizzas and Menu
I implemented Webflow CMS to reimagine Cenario’s rotating menu and price updates. This flexibility alone saved 15+ hours of weekly management time.
BEFORE: Cenario's Pizza's unoptimized specialty pizza menu from their old website
AFTER: Cenario's Pizza's optimized specialty menu section, redesigned with Webflow CMS and strategic UX principles for increased online orders and a premium user experience
QR Menu Creation and Integration
Unlike competitors using static PDFs, I developed a comprehensive digital solution for in-store diners. This included custom-designed table tents(print) with branded QR codes leading to a mobile-optimized CMS menu page.
Custom-branded QR code for print and mobile-optimized menu page for Cenario's Pizza
Job Application System
To combat staffing shortages, I engineered a Job Board and hiring pipeline using Webflow CMS—features dynamic application forms with preliminary screening, automated response handling, and direct integration with management workflows.
Video of Dynamic job board for Cenario's Pizza in use
Dynamic job board for Cenario's Pizza, built with Webflow CMS
Engaging UX Through Strategic Webflow Animations
Understanding that visual appeal is paramount for a food business, I incorporated subtle animations throughout the site to help Cenario’s stand out in a crowded market.
Video of stunning scroll animation of pizza layers on the new Cenario's Pizza Webflow website
Custom artwork on the Cenario's Pizza website footer
Project Impact
This website transformation was an immediate and lasting success. It led to multiple collaborations with Cenario's on new projects.
Beyond solving urgent challenges, Cenario’s new Webflow site reshaped customer behavior and delivered compounding value over time:
Order More Frequently (↑ 34%) 🔁
Spend More Per Order (↑ 27%) 💸
Try More New Items (↑ 56) ⭐
Become Brand Advocates (↑ 89%) 💬
You can read the full story here ↗
Let’s Talk About You
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Posted Jan 12, 2025
How I helped a struggling pizzeria capture $340k/year with a custom Webflow site that streamlined orders, hiring and operations.
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