Service: Logo & Brand Basics Sprint • 2-weeks
A logo that is inspired by a polyphony of musical notes. The Lettermark logo uses a calligraphic style to represent sophistication, elegance, and femininity.
Logo design process showcasing inspiration and construction
Faranak Shahroozi Lettermark in burgundy
Logo construction animation
Project Snapshot
Faranak Shahroozi is a concert pianist who has charmed audiences from Hollywood studios to First Lady Jill Biden's Luncheon. And her masterful performances have earned praise from Yo-Yo Ma and Robert Mondavi.
With an upcoming high-profile livestream performance with the Crown Prince of Iran (500,000+ viewers), Faranak approached me(at Open Omega) to completely overhaul her website. During our strategic discussions, we both recognized that her decade-old brand identity needed refreshing first—as these elements would be crucial for both her website and broader digital presence.
This led us to begin with our Logo & Brand Basics Sprint, establishing a strong foundation for her renewed public image.
Brand Color Palette and Typography for Faranak Shahroozi
A few samples from over 20 retouched and perfected images for Faranak's website:
BEFORE: Faranak Shahroozi in a mustard field
AFTER: Faranak Shahroozi in a mustard field
BEFORE: Faranak Shahroozi on a piano next to a lighthouse
AFTER: Faranak Shahroozi on a piano next to a lighthouse
I had a fantastic experience working with Open Omega for my website. Saahil and his team delivered outstanding results and made a positive impact on our business. They were prompt in addressing concerns, detail-oriented, and always available when needed. — Faranak Shahroozi
You can read the full story here ↗
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0 likes · 10 views · Jan 9, 2025
Crafted a calligraphic logo, typography suite, and brand essentials for a concert pianist whose performances span royalty, Hollywood and The White House.
