Faranak Shahroozi • Logo & Brand Sprint for 500K Audience Launch

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Figma

Service: Logo & Brand Basics Sprint • 2-weeks

A logo that is inspired by a polyphony of musical notes. The Lettermark logo uses a calligraphic style to represent sophistication, elegance, and femininity.

Logo design process showcasing inspiration and construction

Faranak Shahroozi Lettermark in burgundy

Logo construction animation

Project Snapshot

Faranak Shahroozi is a concert pianist who has charmed audiences from Hollywood studios to First Lady Jill Biden's Luncheon. And her masterful performances have earned praise from Yo-Yo Ma and Robert Mondavi.

With an upcoming high-profile livestream performance with the Crown Prince of Iran (500,000+ viewers), Faranak approached me(at Open Omega) to completely overhaul her website. During our strategic discussions, we both recognized that her decade-old brand identity needed refreshing first—as these elements would be crucial for both her website and broader digital presence.

This led us to begin with our Logo & Brand Basics Sprint, establishing a strong foundation for her renewed public image.

Brand Color Palette and Typography for Faranak Shahroozi

A few samples from over 20 retouched and perfected images for Faranak's website:

BEFORE: Faranak Shahroozi in a mustard field

AFTER: Faranak Shahroozi in a mustard field

BEFORE: Faranak Shahroozi on a piano next to a lighthouse

AFTER: Faranak Shahroozi on a piano next to a lighthouse

I had a fantastic experience working with Open Omega for my website. Saahil and his team delivered outstanding results and made a positive impact on our business. They were prompt in addressing concerns, detail-oriented, and always available when needed. — Faranak Shahroozi

You can read the full story here ↗