Brand World. Merch. Film Fest. Virality. Hype.

From zero to film-festival-level cool. We helped build SIFF from scratch, and made it feel like it had always existed. We developed a full visual identity, launched merch that actually sold out, and turned a film-festival idea into a cultural moment. With viral campaigns, cinematic storytelling, and a film festival that punched above its weight, we didn’t just help SIFF show up, we helped it arrive.

To create a brand that didn’t just support film, it felt like film.

Our mission was to make SIFF feel legendary from day one. That meant bold visuals, strategic hype, and experiences that blurred the line between student project and full-blown cultural platform. We weren’t building an event, we were building a world.