Paid Media, Facebook Ads, Instagram Ads, Google Performance, E-Commerce Strategy, Targeted Campaigns, Retargeting, Funnel Optimization, Creative Direction, Performance Design, Ad Copywriting

The Covers paid ads campaign was designed to drive online sales, build brand visibility, and convert casual browsers into loyal customers. Spanning Facebook, Instagram, and Google, the campaign featured a mix of lifestyle imagery, product-focused creative, and scroll-stopping copy tailored to each audience segment. Strategic retargeting and A/B testing helped refine performance and optimize ROI across channels.

To scale Covers’ online presence through a high-performing, conversion-focused paid media strategy. The goal was to create ads that not only looked good, but worked, balancing brand storytelling with results-driven messaging to move customers through the funnel and grow sales sustainably.