Paid Media Strategy, E-Commerce Ads, Facebook & Instagram Ads, Google Shopping, Seasonal Campaigns, Creative Testing, Conversion-Focused Design, Performance Marketing, Brand Awareness, Retargeting

The Talii Towels paid ad campaign was designed to drive e-commerce sales, increase brand awareness, and introduce new audiences to Talii’s premium, sustainably-made towels. The campaign included ad builds across Instagram, Facebook, and Google, with tailored creative for each platform, dynamic product showcases, and messaging that highlighted the lifestyle benefits of the brand (compact, quick-dry, sand-free).

To create a high-performing ad campaign that not only sold towels, but sold the Talii lifestyle, adventurous, effortless, and made for sun-soaked days. The goal was to balance performance with storytelling, driving clicks and conversions while building long-term brand equity across all digital touchpoints.